When asked about Hudson schools, the names Westwood, Mount Pleasant and St. Thomas come to mind. But you could add another one, though it’s an equator away in Peru. Vaudreuil-based Pure Art Foundation, with boutiques in Hudson and Westmount, is the reason.
At the heart of Pure Art is the “One School for All” initiative — part of an ever-expanding charitable effort launched by founders Brigitte and Robert McKinnon about five years ago.
If you live in the Hudson area, you already know their products.
They are the unmistakable, beautifully bright jackets, tops and skirts from Nepal, the pure angora sweaters from Peru, the sari bracelets from India, and much, much more. Their boutiques in Hudson and Westmount just vibrate with colour from the many covetable items from around the world. It is “shopping with a purpose,” and it’s working.
Every Christmas, Pure Art launches a very special effort, the “One School for All” initiative.
Six original Christmas cards designed by artist Sebastian McKinnon, son of the founders, are sold towards the purpose of providing a chance for children in Pucallpa, Peru, to go to school.
Each pack of six cards is $10, and for every 10 packs of cards (that is to say, $100), one child can stay in school for a whole year.
This year, One School for All is seeking to raise enough money to allow 265 children to attend school for one more year.
I find Sebastian McKinnon’s designs to be magical. (And if there was ever a Christmas book of his work, I would be first in line to buy one for each of the special people in my life). Not only for the whimsical beauty and indefinable gravitas of the images, but also for the fact that children are able to go to school because of them.
In addition to the ones I send at Christmas, I always have to buy a pack of cards just to keep for myself.
Mind you, I’m greedy that way.
You can find more information at: www.pureartfoundation.org